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Public Record

What changed, and when

We log material content updates here so you can see how this site changes over time — corrections, methodology shifts, new sections, and editorial decisions. Typos and styling tweaks don't make the list; anything that could change a recommendation or a number does. See our methodology for how we decide what to update.

  1. Tools

    MagicalButter is a real recommendation now, not a dead link

    MagicalButter approved us for direct affiliate. Retired the old Amazon short link (which had been flagged as a duplicate of the LEVO link and was rendering as a "Link coming soon" badge on every buyer page) and wired the direct partner URL into four high-traffic tools pages plus a new MagicalButter MB2e review. The review is an honest owner-report synthesis — not a fabricated hands-on test — and clearly labels its evidence level. The Ardent vs LEVO, LEVO comparison, LEVO cannabutter guide, and cannabutter recipe all now surface MB2e as the value/big-bowl alternative where it actually fits the reader's job.
  2. Tools

    Wired Awin products into the pages people actually read

    A 60-day tracking audit showed zero Awin clicks — not because the products underperform, but because every Awin product (grinder, storage jars, hemp/CBD flower) lived on a single low-traffic sourcing page. Fixed the surface, not the copy: decarb guide now recommends a coarse-grind herb grinder and points readers without flower to a legal CBD hemp option; cannabutter and tincture guides now recommend airtight UV-blocking storage jars in their Storage sections. Also flagged the two Awin flower products that shared one attribution URL as placeholders so their clicks stop conflating with CBD flower until we generate unique tracking URLs.
  3. Trust

    Moat sprint: Batch Tracker PDF, Buyer Judgment block, hands-on framework

    The email magnet is now a two-file bundle: the dosing cheat sheet plus a new printable Batch Tracker — one page for every batch (flower / decarb / infusion / yield / mg-per-serving). Every cheat-sheet surface (main capture, inline compact, slide-in) now offers both PDFs. On the buyer side, LEVO cannabutter guide, LEVO machines comparison, Ardent FX review, and Ardent vs LEVO now all carry a standardized Buyer Judgment block — Best for / Skip if / Cheaper path / Evidence level — so every machine page honestly says what it can't do and what to buy instead. Ships alongside the framework for real hands-on testing (TestedByUs module, evidence-level extension to ReviewedStamp, "How we test" section on /methodology documenting the Manual Cannabutter Setup Test protocol) so the next cycle can drop in a real first-person test the moment it's run. No new routes, no cluster expansion, no new taxonomy events.
  4. Content

    GSC query-match polish (decarb + LĒVO 1 vs 2)

    The 28-day GSC read confirmed Google is now testing the mason-jar decarb cluster (six query variants, 16 impressions) and the LĒVO 1 vs LĒVO 2 query (position 17). We held the content freeze and made two small text-only polishes: the decarb guide's mason-jar intro now naturally covers the tail-query variants Google is showing us ("mason jar decarboxylation", "decarbing in a mason jar", "decarboxylation in mason jar"), and the LĒVO 1 vs LĒVO 2 section expanded from one paragraph into a straight feature-by-feature table for used-market buyers. No new pages, no new components, no CTA changes.
  5. Site

    Tracking honesty pass + legacy 404 sweep

    Two quiet bugs were hiding real activity from our snapshot: the cheat-sheet forms fired a lead_magnet_signup event that wasn't on the DB whitelist, so 16 real subscribers looked like zero; and no page emitted the whitelisted tool_start event the dashboard uses to measure calculator/finder abandonment. Both are fixed — the calculator and Machine Finder now emittool_start once per session, and every cheat-sheet surface now mirrors email_signup to the database alongside the existing GA4/Clarity signals. Also captured the top legacy 404s still bleeding traffic: WP Recipe Maker print URLs (sugar, tincture, honey) now redirect to the current guides; the old free-dosage-calculator, Infuzium machine page, and/pages/about-us redirect to their modern equivalents; off-topic slugs (nutrients, mold, CBD types, teen vaping, seed buying, high-protein breakfasts) return 410 Gone. Finally, the two surfaces where money is actually forming got a small push: the Everclear callout on the tincture guide moved up to where readers are actively picking a bottle, and the decarb guide now hands off to the cannabutter guide directly under the accessory rail — reinforcing the decarb → butter → affiliate loop.
  6. Content

    GSC-aligned polish: gummies, mason-jar decarb, LĒVO buyer pages

    Search Console shows Google testing three areas: gummies with tincture, mason-jar decarb, and LĒVO buyer terms. No new pages — we densified the three existing pages against the exact queries: the gummies recipe gained direct-answer sections ("How to Make Gummies with Tincture", "Can You Use Tincture in Gummies?", "How Much Tincture to Add", "Why Tincture Gummies Won't Set", "Best Tools"), and the LĒVO comparison gained "LĒVO 1 vs LĒVO 2", "Is LĒVO Worth It for Cannabutter?", "Best Machine If You Only Make Butter", and "When to Skip the Machine Entirely". We also cleaned up legacy URLs still showing in GSC: the old Amazon-machines archive now points at the LĒVO comparison, the WordPress /page-sitemap.xmland /cannabis_strains-sitemap.xml paths redirect to our real sitemap, and the CBD-pets / bare strains archive return 410 Gone so Google removes them from index.
  7. Site

    Cannabutter revenue loop + honest tracking upgrades

    Two changes. First, our cannabutter guide is now the center of the maker workflow — it has a side-by-side handoff at the end (skip the machine with a manual starter kit, or compare LEVO/Ardent/MagicalButter) and stronger reverse feeders from the "why is my cannabutter weak?" troubleshooter. Our LEVO 2 operating guide also now shows the LEVO product card in the first screen instead of only at the bottom, so buyer intent has somewhere to click. Second, internal reporting became more honest: the Machine Finder no longer inflates completion rate when someone lands on a shared result URL (they now count as a separate "shared result" entry, not a fresh start), the retired "calculator_result" event is called out as stale, and there’s a new money-join panel showing exactly how many affiliate clicks reconcile 1:1 between our click log and the analytics mirror. Nothing reader-facing changed in recommendations.
  8. Site

    Admin reporting fixed past 1,000 rows

    Internal reporting now reads paginated analytics data instead of stopping at the first 1,000 rows. The snapshot also shows the latest view, event, and affiliate-click timestamps so we can tell whether numbers are moving before making a build decision. No reader-facing recommendations changed.
  9. Site

    Admin snapshot simplified — raw stats and a traffic-light health check

    Our internal reporting page got noisy with self-monitoring tiles that tracked whether our tracking worked. We trimmed it back to the numbers that matter — reach, engagement, monetization — plus a single green / amber / red light per area. If counts are moving, the wiring works. Nothing reader-facing changed.
  10. Site

    Tracking truth, part 3 — every hub and spoke now reports, plus we can see what's leaking

    Two changes. First, the remaining hubs and spokes (infusion, recipes, dosage, tools, troubleshooting, mushrooms, and 17 leaf guides) now use the same tracked links as our flagship guides — 70 more links flipped in one pass. Second, we added three quiet signals so we can spot problems instead of only confirming what already works: which guides readers finish vs. abandon halfway, which tools people start but never finish, and which searches land on a missing page so we know what to write next. Internal reporting now answers “what should we work on this week?” with a single sentence on the admin dashboard instead of a SQL dive. None of this changes what we recommend to readers — only our ability to tell, honestly, what's working and what isn't.
  11. Site

    Tracking truth, part 2 — the seven highest-traffic guides now report their own funnel

    The decarb guide, cannabutter guide, tincture guide, gummies recipe, dosage calculator, machine finder, and starter kit page now use the same tracked links as the home page. That’s 45 in-content links flipped over in one pass. We also added three honesty tiles to our internal reporting: which instrumented pages are actually emitting clicks, what percentage of affiliate clicks join back to a funnel event (so we can spot any buyer module quietly bypassing the wrapper), and the new calculator-success metric next to the old one so we can watch the dedupe land before retiring the old series. Nothing about what we recommend changed — only our ability to tell which recommendations are working.
  12. Site

    Tracking truth pass — homepage now uses the same tracked links as the rest of the site

    Every link on the home page — the three intent tiles (Make / Dose / Machine), the Start Here button, the Quick Start recipe steps, the four pillars, and the featured guides — now flows through the same tracked-link wrapper we use elsewhere, with the same fields (surface, placement, label, destination). This closes a measurement gap where homepage clicks looked low only because they weren’t being counted the new way. Our internal reporting also now reads both the legacy and new events during the transition, so we don’t double-count and don’t lose history. Nothing about what we recommend changed.
  13. Site

    Tracking consistency pass — every affiliate click and buyer-module view now logs the same way

    We unified how clicks are measured across the site. Every recommended product, every rail card, and every “next step” button now records the same set of fields — which page, which component, which product, and where the visit came from — so we can tell honestly which guides actually help readers find the right tool. Also added written standing rules so future updates inherit the same treatment. Nothing about what we recommend changed; only how we keep ourselves accountable to it.
  14. Trust

    Published methodology, changelog, and corrections process

    Added a public methodology page explaining our source hierarchy, kitchen-testing protocol, affiliate policy, and what we will not claim. Added this changelog and a corrections form. Added Last reviewed stamps and inline affiliate disclosures at every product callout.
  15. Editorial

    Honesty pass on product recommendations

    Softened "best decarboxylator on the market" superlatives across Ardent FX coverage to match our actual testing voice. Reviewing every product page for honest cons and "skip this if…" notes.
  16. Content

    Removed fabricated review ratings from recipe schema

    Removed aggregateRating JSON-LD from cannabis Kool-Aid, drinks, and gummy recipes — we don't collect on-site reviews, so emitting them was structured-data spam.
  17. Content

    Page-level cohesion and hierarchy audit

    Locked one consistent layout shape per page type (hubs, flagships, recipes, troubleshooting), de-duplicated stacked callouts, and standardized where the dose-handoff and safety floor render.
  18. Site

    Migrated to bethehippy.com with full 301/410 redirect map

    Moved canonical to bethehippy.com, preserved every legacy URL with a true 301, and retired stale pages with proper 410s.
  19. Content

    Rewrote flagship titles in problem-language

    Switched flagship titles from generic "X Guide" framings to the questions readers actually type — e.g. "How to Decarb Weed Without Killing Your THC," "How Many Drops of Tincture?"

Spotted something we should add or correct? File a correction — we read every one.