Guidelines to Writing About the Benefits of CBD and Cannabis for Retail Products

Sharing is caring!


Are you worried about the Food & Drug Administration (FDA) and the Federal Trade Commission (FTC) knocking on your door? Calling you a square!

First off, you should be. Make sure you do your research, understand how hemp, marijuana and cannabinoids help support a healthy lifestyle.

We know, the “man” is always bringing us down… but…

Don’t lie. Don’t exaggerate. Don’t muddy the waters! It’s hard enough of here trying to learn and write about CBD, THC, CBG, CBn… I can go on.

🙂 See, I scared you and didn’t use any direct language. You can thank me later.

As our principals state, we want to clear the muck and shed the light on this growing field.

So join use in educating on the truth of the plant.

The DO’s and DONT’s of Writing Cannabis Statements

We know it can be daunting at first, but we promise you’ll get the hang of it. Just remember to be honest, don’t deceive anyone.

It’s not worth the communities time and no one wants to micromanage!

The DO’s of Cannabis Content Writing

Safe ‘benefit’ words include: supports, helps, maintains. Examples below.

  • Maintains a strong foundation.
  • Helps to build a strong foundation.
  • Supports a strong foundation.
  • Crafted in Nature. Perfected by Science. Trusted by Families.

Safe ‘made for’ words include: crafted, perfected, trusted.

  • Trusted by users.
  • Built in natures.
  • Perfected by science.

The DONT’s of Cannabis Content Writing

  • Medicinal – it’s currently medicinal in hypothesis, not in law.
  • Clinical or a diagnoses – not sure, just don’t use ’em.
  • Prevention – nothing is 100% preventable and we know it, don’t use it
  • Inflammation is a tricky one:
    • Bad if talking int terms of curing inflation,
    • but something like helps “exercise induced inflammation,” ’tis a-ok.
  • It does not ‘Treat/Cure,’ so avoid these.
  • Avoid ‘therapeutics’ event tho we use it from time to time — same on us, it’s just such a fun word.
  • Ailments, what the hell is an ailment? Avoid it.
  • ‘100% Natural’ unless it really is 100% natural.
  • Don’t claim any ‘disease’ can be linked to these cannabinoids.

How to Use an Asterisks to Keep it Real

Don’t let ‘The Man’ bring you down! Never, not even today. (unless they having a rock’n good time)

If you use any of the safe words above and they are close to saying it helps someone* — in any shape or form, be sure to attach the asterisks.

And make sure that references* a nice footer element with the below comment. We like it in the footer so we never forget to add it — it’s future proof.

In bold type with a nice boxed line surrounding it. These two properties area must. So it should look like:

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

That’s the best bold box I could find. I suggest a strong one than this. Place it in your footer, and then be sure to call out anything that isn’t supported by the FDA or FTC.

Don’t forget. Look this up, don’t proclaim anything it isn’t just to get hits. It’s not about he money, it’s about the people and the things that help them support a healthy lifestyle.

Some Examples of How to Write About Cannabis Benefits

It’s a bit odd, but think about the emotional state that cannabinoids do benefit when making claims. It makes your life easy.

Don’t let this stop you from stating stronger claims, just be sure you are linking to researching and letting everyone know how deep the science goes. Not much has made it past phase 3 — approved for human use for “x” problem.

Good Examples of Cannabinoid Emotional Benefits

  • Our CBD oil supports uplifted mood.
  • Eases stress, thats what our CBD flower does.
  • Supports focus based on the plants terpene make-up.
  • This ointment targets irritability.
  • Handcrafted to help support a strong mindset, and reduced anxiety.
  • A CBD oil that helps reduce stress and anxiety in our Covid filled world.

Examples of Cosmetic Claims of Cannabinoids

Oddly, you do not need pre-approval or post-approval by the FDA for cosmetic claims for CBD products. That doesn’t mean the product can be unsafe, and its claims cannot be misleading.

  • Our oil helps improves the appearance of wrinkles.
  • This lotion balances uneven skin tone
  • A topical that smooths and resurfaces
  • A CBD soap for dry, rough skin

Our Own Cover Our Ass Claim

And just to keep ourselves safe, because all this is new. We are learning and we are sharing the love, but read below… this is how it is down.

The information that is shared on this web site is not to be interpreted or construed as legal or health advice. This information is for educational and entertainment purposes only.


Your no-nonsense, sometimes witty, cannabis knowledgeable hippy from the Midwest, hanging around Chicago these days. Learning the ins and outs of the cannabis world while learning to blog. In hopes that our lives become a little more… relaxed.

Leave a Reply